Valenciaport strengthens the strategy with its hinterland to improve competitiveness

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The geographic location, the development of the hinterland, the adaptation of port spaces or the implementation of advanced services that meet the needs of the port and logistics community are the key factors for the competitiveness of the ports. This was stated by the General Director of the Port Authority of Valencia (PAV), Francesc Sánchez, in a conference with the students of the EMBA Masters course EDEM, in which he gave an overview of the current context of maritime transport and the role of the ports in economic activity.

“Valenciaport is determined to strengthen its position as a strategic port in the Mediterranean serving the import and export structure of its area of ​​influence and as a link in the logistics chain in order to remain competitive in a global market.” Consolidation of operations in hub ports “, says Francesc Sánchez. With this in mind, he explained that the growth in international trade is creating a process of concentration by large shipping companies, the increase in ship size, the reorganization of maritime networks, the commitment to more sustainable modes of transport and the use of alternative modes of transport, from fuels to oil derivatives or the improvement of logistics infrastructures, to make them more operational and environmentally friendly.

In his speech, the General Manager of the PAV highlighted some of the key factors in the competitiveness of the ports where Valenciaport is working to consolidate its leading position in the logistics chain serving the business structure. For Francesc Sánchez, the geographical location of the port of Valencia with minimal detours via the main shipping routes, the connection of the port to its near and remote hinterland or the complementarity of services through the integration of the port facilities with cargo transfer stations or logistics areas of activity are a competitive advantage.

With this in mind, the PAV also provides port land with infrastructures adapted to maritime trends and develops initiatives to absorb the long-term growth of international trade. Another area of ​​work is the implementation of advanced services for the port and logistics community (digital transformation, quality, integration of information, work flexibility, etc.) to facilitate the operation of import / export companies.

These measures are built into the main challenge for international trade: sustainability. Therefore, all of these projects come under the umbrella of the Valenciaport 2030 target, zero emissions, which the PAV’s managed facilities will set as a benchmark for the compatibility of growth with the fight against climate change.

Hinterland strategy

The Director General of PAV also stressed the need to increase the size and functionality of port areas to meet the demands of an increasingly competitive global market. Valenciaport is committed to developing its sphere of influence with a trade policy aimed at increasing the volume of freight in the immediate hinterland and expanding it to more distant areas through intermodal communication infrastructures.

To this end, the PAV works on accessibility, logistics development, intermodality, creation of dry ports, implementation of marketing strategies that promote the work of the port community, promotion of the Valenciaport, transparency of information and implementation of mechanisms that respond to the needs and requirements of companies, who operate in Valenciaport.

In this sense, the PAV is making progress with specific projects such as the new Container Terminal North, which combines sustainability and digitalization, or the expansion of the railways in the port facilities and in connection with its surroundings. With this intermodality of rail-sea transport, it supports the improvement of the Valencia-Teruel-Zaragoza route or promotes the Madrid Centro corridor (Valencia-Madrid-Lisbon / Sines), the Mediterranean corridor or the Cantabrian-Mediterranean corridor (Valencia-Sagunto -Teruel-Zaragoza-Bilbao / Santander).

Visiting the facilities

After the presentation by the General Director of the PAV, the students of the EMBA specialization in Marketing, Finance or Digital Business from EDEM toured the facilities of the Port of Valencia, where they will see firsthand the daily operation of the port activity and the projects that Valenciaport carries out To improve service to the business structure of its sphere of influence.
Source: Port of Valencia


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