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Founded by sisters and entrepreneurs Zuleika and Karla Zaragoza, Beauty and Propaganda is a lifestyle salon that encourages clients to maximize their “me-time” by providing services that can be done together.
Beauty and Propaganda, a lifestyle salon, will open in late January at 7400 North Via Paseo Del Sur, Suite 104 in the Grove on Hayden Shopping Center, according to a press release.
El Paso transplants experienced by the sisters were described as “culture shock” when they moved to Scottsdale. The press release mentioned her appreciation for all kinds of beauty in all cultures.
The press release states that through their company the two should help everyone find beauty in a one-stop shop that offers a variety of services under one roof and offers guests the option of multiple services at the same time for the âultimate Time for me âto plan. Pampering experience.
“Our uniqueness makes us all beautiful and we want every guest to feel part of a community where we celebrate differences, not mistakes,” said Zuleika Zaragoza, co-founder of Beauty and Propaganda, in a prepared statement.
âBeauty and propaganda are regularly about self-love, which can be different for everyone, but that doesn’t mean you have to reserve it for a special occasion. Every day we are told how to look, but true beauty is not a shape, size, or color. “
The Beauty and Propaganda lifestyle salon offers clients a new type of beautification so that members can choose from various services that can be performed together to maximize a “me-day” with services such as a blowout, manicure and pedicure, eyelash extensions, Makeup and tanning.
The beauty and propaganda salon also offers courses such as makeup tutorials for teenagers or women over 40. Rather than teaching makeup users how to “hide their flaws,” the guide focuses on highlighting guests’ favorite features in order to create a glamorous and everyday look that they will love.
For more: beautyandpropaganda.com.