April 28, 2021
Read 6 minutes
5th of May is approaching, a date that is used in the US to celebrate Hispanic pride – all “Mexicans” to be precise – where various brands offer utensils, food and drink for all who want one party “.
However, I am sorry to have disappointed you American friends. May 5th in Mexico is not a party as you imagine it to be. Wow, it’s not even a public holiday. Of course, it’s an important date for us, but it’s not a day we drink tequila until we can’t.
What is celebrated on May 5th?
First of all, one of the most ingrained popular beliefs in the United States is that the 5th Independence from Mexico . It is not so.
On May 5th we celebrated the Battle of Puebla , where we remember the soldiers, natives and peasants who banded together in 1862 to protect the country before the invasion of Napoleon III. To defend. It is a special date because at the time the French army was the strongest in the world and our army was made up of men and poorly prepared militias, but despite these drawbacks we won .
It is known as the Battle of Puebla because the battle took place at Fort Guadalupe in the city of Puebla in the center of the country. The troops of the French general Charles Ferdinand Latrille, Count of Lorencez, reached the summit of Acultzingo and faced the army commanded by the general Ignacio Saragossa .
The war would ultimately be won by the French because Mexico was through the American invasion of 1848 and a number of internal guerrillas. However, the spirit of May 5th would inspire Mexicans to keep fighting until the invaders were removed.
Why is it celebrated on May 5th in the United States?
When President Benito Juarez called on generals from all factions to unite in defense of the homeland, he was just one of his former political rivals Miguel Negrete She responded to the call with a phrase that became famous: âI have a home before a party! “
That is why the story of May 5th is summed up in perseverance, honorable struggle and in the union to defend something higher despite political differences. This spirit has inspired Mexicans and Latinos around the world.
But why is it celebrated in the US? Five years after the Battle of Puebla, a group of Mexicans began to commemorate this victory in Texas (the place of origin of Zaragoza when that state was part of Mexico), and since then it has become the 5th World.
1930, after the UNAM Gazette , the Mexican consulate in Los Angeles gave the party an official character and thus became a symbol of the union among the Latinos in the USA.
I’m not Mexican, can I celebrate May 5th in my shop?
Yes, of course! May 5th is an important date for Latinos, and to be completely honest, there are few things Mexicans love more than celebrating with our friends, whatever their race or country.
In addition, May 5th is a date that generates millionaire sales. According to a Nielsen The celebration of the Battle of Puebla reportedly generated sales of $ 120 million in tortillas, salsa, and chicken fajitas. And the avocado that 2020 (in the middle of the pandemic) 50 thousand tons sold . And we absolutely must not forget alcohol, because drinks made from agave such as tequila and mezcal, die increased their sales by 39% last year (maybe because of the closure).
According to a National today survey , at least 70% of the people in the United States plan on celebrating May 5th, so this opportunity shouldn’t be missed.
If you want to celebrate May 5th in your company, here are some recommendations:
- Show that you understand what the celebration is about. May 5th is a special day for us and not an excuse to sell things. in the 2013 Victoria’s Secret showed how not to do it by promoting t-shirts with the phrase “let’s not taco over it”. Of course, the strategy didn’t go down well with social media users.
- Sell ââMexican food that is Mexican. We like to celebrate with food! We are the only country in the world that has a party that we return from death to keep eating ( day of the Dead ). There are only four restaurants that exist Intangible Heritage of Humanity and Mexicans is one of them. There are millions of dishes in our kitchen and nachos do not belong to it . There are more than 60 tacos (Al Pastor, Carnitas, Birria, Barbecue, Canasta, Cochinita, to name a few) and thousands, THOUSANDS of dishes beyond the famous enchiladas. Here we leave you a list of just 20 .
- Say no to stereotypes. To the surprise of many, most Mexicans are not dressed in sarapes and hats. What annoys many is that these types of racist stereotypes are perpetuated through disguise, even though many others have chosen to appropriate them. If in doubt, check with your municipality.
You can start promotions with the number 5, put music in Spanish in your place (here we let you a Playlist by Entrepreneur in Spanish ), Use words in Spanish (always respectfully), announce special services such as Taco Bell has with its new Delivery options , etc.
The most important thing is to understand that the Battle of Puebla is synonymous with unity and struggle, but Mexicans love to celebrate with joy with our friends.
Of course, never say “Happy Independence Day!” To a Mexican. on a May 5th