Hill Street Beverage Company Inc expands board-level talent with the addition of industry veterans Frank Vizcarra and Monica Zaragoza


The company leverages Vizcarra’s experience in leading global strategy and innovation for McDonald’s restaurants

Hill Street Beverage Company Inc (), which makes non-alcoholic beer and wine, and adult-sized drinks, said it had changed its board of directors and created “new board roles.”

Toronto-based Hill Street said the company has appointed noted management consultant and entrepreneur Frank Vizcarra to the company’s board of directors in line with its recently completed capital increase.

In 2006, Vizcarra formed the Vizcarra Consulting Group (VCG) to help CEOs define their strategies to advance their business. Vizcarra retired from professional football in late 1983 and began his career as an entrepreneur at Pizza Hut. In 1985 he moved to McDonald’s Corporation, where he held senior positions for 20 years.

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“I am excited to join the Hill Street Board at a crucial time as this next phase of development is about leveraging their world-class assets and focusing on disciplined execution to bring their plans to life on a global scale,” Vizcarra said in a statement.

Hill Street Chairman Jack Fraser said Vizcarra “brings tremendous expertise to the board.”

“His extensive experience in leading global strategies and innovations for McDonald’s restaurants, coupled with his deep entrepreneurial experience in the food service and craft beverage categories, are very important to our business model,” added Fraser. Mexico and Europe will create significant operational added value as we use our rights to use the DehydraTECH technology. “

The company said it has also appointed Monica Zaragoza as a board observer to assist the company with its strategic planning and governance.

“I am honored to join Hill Street as a board member and will seek to bring my B2B expertise to the table as the company expands its existing consumer goods business with advanced cannabis solutions in commercial ingredients,” said Zaragoza.

Fraser noted that Hill Street is “very excited to have Monica join us as a major new investor and board member.”

“Zaragoza’s extensive leadership and B2B expertise as CEO of Gabza Mexico will be a powerful addition to the experience and insight that further add to the diversity of our board of directors,” added Fraser.

In the meantime, major shareholder Rudy Sawatzky will step down from the management board to take on a supervisory board function. The company said that Sawatzky intends to keep his investment in Hill Street and move into the new role to enable Vizcarra to join the board.

“Over the years, Rudy has made an important contribution to Hill Street by guiding and guiding the board through complex discussions,” said Fraser. “With the addition of Mr. Vizcarra and Ms. Zaragoza to our team alongside Lori Senecal and Craig Binkley as Co-CEOs, we believe our ability to continue building the Hill Street vision has been stronger than ever.”

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive


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