Grupo Apex acquires pop-up popcorn brand

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sweets Group Apex bought Grupo Bimbo’s Pop Up popcorn brand for an undisclosed sum.

The company has also signed a long-term agreement with Grupo Bimbo for the exclusive distribution rights to the Eaglenuts brand Spain, Portugal and Andorra.

With the move, the Navarre-based company will expand its portfolio of salts snacks and strengthen its market position.

Grupo Apex recently acquired Viube Foods, a Catalan vegetable chip maker, as part of its growth and diversification strategy sale Channels and families of products it has been developing for a decade.

Investment in production facilities

In addition to expanding brands and stores, the company will also invest in improving productivity and increasing production capacity at its factories to respond to sales growth.

The company recorded sales of over 100 million euros in the past financial year.

It is currently completing the expansion of its facility in Ejea de Los Caballeros, Zaragoza.

The project follows the expansion of its factories in Ribaforada in Navarra and Riego de la Vega in León.

in July of this year, Group Bimbo reported an 18.1% increase in net sales in the second quarter and attributed its performance to an increased focus on its core bakery business.

The group decided to divest some of its confectionery brands and focus on core categories like grain-based food for the long term.

© 2022 European supermarket magazine. Article by Dayeeta Das. For more A brand News, click here. click Subscribe to to log in ESM: European Supermarket Magazine.

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