Equity Release Supermarket Launches Industry First Consumer Digital Solution in UK – PR News Blog


UK’s No. 1 Independent Share Release Advisory Service, Share release supermarket (ERS) today announced the launch of its new digital platform “NEW smartER”, which brings the industry’s only intelligent search engine tool to market.

Until now, consumers have not been able to research their later life loan options and find a shortlist of plans based on their personal circumstances. They were not able to understand exactly how much they could borrow in real time across the entire market, nor were they able to filter their selections to further improve their research.

Today, however, technology pioneers, Equity Release Supermarket, are launching their smartER platform to solve this very problem.

Mark Gregory, Founder and CEO of Equity Release Supermarket commented: “Our customers are at the center of everything we do. We have always made it our mission to be as open and transparent as possible while giving them the digital tools they need to understand how equity release and subsequent lending can give them the financial freedom they can to earn.

“We also strive to empower our clients so that when they speak to one of our advisors they have the confidence they need and the knowledge that equity freeing is the right solution for them.

“The current landscape of stock releases is simply not suitable for knowledge-hungry consumers who want to research their options in their spare time. It’s like the equity release industry believes that consumers shouldn’t be given the opportunity to develop their own understanding, what we know from our research is a huge frustration and a reason why some of the equity Be skeptical of release.

“At Equity Release Supermarket we already offer the most comprehensive, free selection of calculators on the market, allowing consumers to browse current plans across the market, but until smartER there was no solution that brought both tools together and improved them the experience through personalization.

“We wanted to solve this and have spent the last three years developing the technology to build a digital platform that would give consumers not only more control but also deeper information, a better understanding of the plans out there and better insight to meet their needs. “Need.”

Known as an innovator in its field, Equity Release Supermarket has now revolutionized the way consumers can search for stock release plans.

Jim Boyd, CEO of the Equity Release Council, comments smartER: “The pandemic has accelerated the role of technology in the stock unlocking sector and it is encouraging to see companies investing in innovation to support the essential step of finding regulated financial advice that is tailored to people’s circumstances.

“The fierce competition means that today’s market offers senior homeowners an unprecedented range of products that enable secure and flexible financing. Helping consumers understand the modern market can open more eyes to the potential benefits of access to real estate assets later in life. ”

The first and only later life loan search engine – smartER – works by presenting a shortlist of stock release plans after completing a short user questionnaire.

The plans are then narrowed down and tailored to the specific personal circumstances of the consumer, are available in real time and offer tariffs as well as additional features and benefits of the plans. Perhaps most importantly, the platform also knows exactly how much could be borrowed, which can be saved later when the user creates an account, so they can look back at the results and change them if necessary.

“The introduction of this solution is a natural evolution of our online calculators and deal comparison capabilities that are already available on our websites and have proven extremely popular,” said Mark. “With this additional improvement and digital solution, it is now a much more efficient” way of working. We have really simplified the entire research process for our customers through the use of our intelligent technology. “

By working closely with the new fintech company Equitec and using the latest search engine technology, Equity Release Supermarket has helped develop a mature mortgage sourcing platform that matches the popular digital online sourcing solutions in the mortgage industry.

Equitec’s goal is to work with lenders and brokers to help connect the later market to enhanced digital solutions. The first partnership with Equity Release Supermarket shows how consumers can benefit from this technology by using the online real-time results generated via smartER to inform, research and find products that are always up-to-date and accurate.

Mark added, “The idea for smartER arose out of a need to align our industry with the country’s evolving desire to use digital technology, which has been accelerating over the past 12 months. Our customers are over 50 years old and there is a misconception that they do not use digital functions. In fact, the opposite is true, they are increasingly comfortable in the digital world and increasingly gaining confidence in managing their finances online.

“A significant number of clients asked, as part of their research, how they could better understand the plans that might suit their needs – without first speaking to an advisor. You wanted to start this conversation with confidence and empowerment. “

smartER now enables those who know how to release equity to take control and get an in-depth look at how it could help them meet their financial goals.

Mark said, “smartER is effectively a digital stock release sourcing tool designed specifically for consumers. It is important to emphasize that smartER is not intended to replace the advisory process, but to improve it for both consumers and advisors. The information that the customer provides in order to generate his smartER results is communicated to his advisor so that at the beginning of the conversation the advisor already has a detailed understanding of the consumer and what he wants to achieve financially through the release of equity.

“This took years of dedication and hard work to bear fruit and I am really proud of the company and our team for making smartER possible. I am excited to see how consumers will embrace this new technology, and it is the first part of our digital rollout program for 2021. The next logical extension of smartER is to evolve as the leading sourcing system for professional consultants and beyond, we will be technology that will continue to support our consultants and drive the growth of the Equity Release Supermarket Group. “

Consumers can now use smartER at www.equityreleasesupermarket.com/smarter

For more information, please visit: https://www.equityreleasesupermarket.com

For all media inquiries, please contact Lara Thomas at 07387 182190 or at [email protected]


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