CBS original ghoststhe #1 comedy on Paramount+, has expanded into the popular Metaverse.
CBS’ first step into the Metaverse began on July 21, 2022 with an immersive experience for fans of the CBS original comedy series ghosts. The experience is found in Decentraland, a leading next-generation Web3 gaming platform.
Developed in partnership with Web3 marketing agency CreativeDepartmint, the experience takes fans and their custom avatars on a journey through the series’ haunted Woodstone Mansion. There, they can solve puzzles, take on quests, and earn limited-edition collectible NFTs—all in celebration of ghostsreturning this fall for its second season.
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ghosts is a single camera comedy about Samantha (Rose McIver, iZombie), a happy freelance journalist, and Jay (Utkarsh Ambudkar, Pitch perfect), an up-and-coming chef from the city. They throw both caution and money to the wind when they decide to convert a massive run-down country estate they inherited, Woodstone Mansion, into a bed and breakfast – only to find it is now home to the spirits of many of the departed residents referred to as.
The Departed Souls are a close-knit, eclectic group that includes a cheeky Prohibition-era lounge singer, Alberta (Danielle Pinnock); Isaac the 18ththCentury Forgotten Founding Father (Brandon Scott Jones); Flower, a ’60s hippie (Sheila Carrasco); Pete, an upbeat Boy Scout troop leader of the ’80s (Richie Moriarty); Thorfinn, a Viking warrior from 1009 (Devan Chandler Long); Trevor, the pantsless financial brother of the ’90s (Asher Grodman); Sasappis, a sarcastic and witty 16th-century native (Román Zaragoza); and Hetty, a woman of Victorian society and wife of a 19ththCentury robber barons (Rebecca Wisocky).
ghosts“Carefully created to reflect the actual sets of the series, Woodstone Mansion features delightful and surprising interactions with the series’ main characters, voiced by the series’ stars. There are more than 10 types of collectibles that fans can earn that unlock access and future experiences, like playing a piece of music on a virtual piano, cooking a dish that one of the characters will like, and more.
“We’re always looking for innovative ways to bring new audiences to CBS programming, and our hit show Ghosts, with its significant following, far-reaching otherworldly characters and sprawling setting, felt like a natural fit for the Metaverse,” said Mike Benson , President and chief marketing officer at CBS. “This super immersive and immersive Web3 Ghosts game in Decentraland brings the series to life in an exciting way never done before and allows visitors to create their own unique experience while exploring the world explore the show.”
That ghosts game and NFTs are deployed on the zero-carbon Polygon network, the leading Ethereum decentralized scaling platform. 1,100 tokens of varying rarity are available for each character, giving fans the chance to own a piece of the comedy story.
“Since we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,” said Jonathan Block-Verk, Founder of CreativeDepartmint . “We’re thrilled to help CBS enter the metaverse with the first-ever Decentraland game developed by a US network.”
CreativeDepartmint worked closely with Web3 platform Moonwalk to provide the collectible NFTs and collaborated with renowned Metaverse studio TerraZero to create an unforgettable Decentraland experience.
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“Entertainment has fueled the adoption of metaverse around the world, and Decentraland is thrilled to have an institution like CBS jump into the metaverse and bring a new kind of immersion to the world of television,” said Adam de Cata, head of partnerships at the Decentraland Foundation. “This is one of our most compelling projects to date and a clear indicator of web2 audiences becoming web3 communities in the metaverse,” said Ryan Wyatt, CEO of Polygon Studios. “We are thrilled to be partnering with CBS and CreativeDepartmint to help them delight fans of GHOSTS in the Metaverse.”
That ghosts Metaverse Activation is part of CBS’ Summer of ghostsimmersive marketing campaign in honor of the “recently departed” season one and upcoming season two this fall. In-person events will be held in several cities throughout the summer to celebrate the characters. Each character is honored with distinctive “to die for” activations that bring their individual worlds and stories into the here and now with a variety of personal events, stunts and experiences.
Season 2 of ghosts will premiere on Thursday, September 29, 2022 on CBS. The entire first season is available to stream on-demand at Paramount+. The game will be accessible here through September website. The series is produced by CBS Studios in association with Lionsgate Television and BBC Studios Los Angeles Productions. It is based on the format distributed by BBC Studios ghosts.
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